S.A.M II is an inclusive lifestyle brand creating period underwear and gender-neutral swimwear designed for comfort, confidence, and self-expression. Founded in the UK, the brand was created to challenge traditional expectations around underwear and swimwear by offering practical, stylish pieces that work for people of all identities.

At the heart of S.A.M II is a commitment to inclusivity. Our period-ready boxers and swimwear sets are designed to support bodies and experiences that are often overlooked in mainstream fashion. By combining functionality with contemporary design, we aim to create products that allow people to feel comfortable and empowered in their own skin.

Beyond the products, S.A.M II is about community. The brand regularly engages with LGBTQ+ events, Pride markets, and grassroots spaces, helping create visibility for inclusive fashion and supporting conversations around body autonomy, comfort, and representation.

S.A.M II believes that everyone deserves underwear and swimwear that fits their lifestyle not outdated expectations.